Friday, September 16, 2011

Pervasive Location Analytics − The Next Frontier to Fall In the Enterprise Software?

Geo-location and spatial intelligence is the strategic turning point for business analytics and BI. Location has become an essential part of the enterprise data and increasing number of enterprises have geo-coded their location data to build location-aware application to drive location-aware decisions. For example, by overlaying the foreclosure data, income data, and the data from its mortgage portfolio on a geo-chart, a regional mortgage bank assesses the risk of its mortgage portfolio and decides to take corrective actions. A fast food company uses the demographics data, the latest census data, and the historical sales of its stores to determine the location of its new restaurant. 
Slides from SAP TechEd 2011 Las Vegas - http://goo.gl/etkvI

No comments:

Post a Comment