Monday, December 19, 2011

Mobile Analytics - A Game Changer!

Mobile Analytics (a.ka. Mobile BI) has been the hottest strategic topic and a top focus for many enterprise software organizations as customers, small and large, grapple with the big data onslaught and throw everything at it to become even more efficient, both on top-line growth and bottom-line optimization, in an economy struggling to grow and a continent unable to stop a contagion from spreading and once again threatening the global economy.  

Customer's perennial struggle and in-turn a cost-saving approach translates into big analytics opportunity for enterprise software companies to shift customers from traditional analytics solutions to Mobile and Cloud based analytics solutions.

On the premise explained above, I did a business case about 9 months ago to develop a FULL picture of Mobile Analytics market.  I used a ton of research and analyst reports and interviews and invested upwards of hundreds of hours to develop and present a complete story on Mobile Analytics including developing my own proprietary models related to assessing the size of this opportunity. 

I am summarizing my findings at a very high level in following bullet points and have made available the synthesis slides on slideshare (link is printed below).
  • Big Data - According to IDC, data is doubling every two years and is expected to reach 1.8 ZB (a trillion GB) in 2011.
  • Eight mobility related mega trends are locked in a virtuous cycle and will be the bedrock for growth and adoption of Mobile BI solutions and for  the overall Enterprise Mobility.
  • Mobile BI market could grow at 20% plus CAGR over the next 5 years and could likely become over a $2 billion market by 2015.
  • According to Gartner, more than 33% of Analytics will be consumed using mobile devices, a prediction well supported by the 8 mobility related mega trends discussed here.
  • Therefore, by 2015 more than 15% of Analytics revenues could come from Mobile Analytics solutions. This should be a serious strategic priority for every Analytics vendor if not already.
  • Advanced Analytics including geo-spatial for  Mobile Consumers is growing as computing power and form factor of mobile devices change rapidly. 
  • Shift to “active production model” from a “passive consumption model”  is expected to happen allowing mobile business users to assemble dashboards and produce/edit reports on the go.
Download slides from Slideshrae - Mobile Analytics (Mobile BI) - A Game Changer

Special thanks goes to Gartner, IDC, Boris Evelson of Forrester, Cindy Howson of BI Scorecard, and Howard Dresner of Dresner Advisory Services for producing excellent research on this topic and answering all my questions and to all my colleagues and friends across the world. 

Upcoming blog on Agile Analytics


  1. Mobile business intelligence predicted as a top trend for 2012

  2. Hi,

    This is very interesting post. Mobile Analytics provides deep insights into customer engagement, behavior and loyalty, revealing the content and media they find most compelling. Thanks a lot...

    Mobile Ranking

  3. A very Insightful blog on why Mobile First should be the priority of every enterprise - The Demise of Flash and the Battle for the End-User Experience

    Read this as well from SAP's BI GM: Putting Mobile First and the New Business Intelligence Priorities ( )

  4. These are fantastic stats! Thanks for sharing.