Tableau IPO: Let The Gold Rush Begin For Enterprise Software IPOs!

The year 2013 is going to be the year of enterprise software IPOs.  That is not a prediction but well discussed point in Silicon Valley.  Everybody believes that there is a pent-up demand from return hungry investors for the enterprise software IPOs.  Consumer software IPOs have failed to live up to their promise in the last couple of years but the enterprise software IPOs have continued to deliver (examples: WDAY, NOW, SPLK), case-in-point.   

In the last couple of days, two of my favorite companies, Marketo and Tableau have announced plans to go public.  Here are the links to Marketo's S1 and Tableau's S1.  I have had the good fortune to study, evaluate and follow both companies since 2010.  Both the companies have done very well in their respective segments, SaaS marketing automation and on-premise self-serve BI.  They have both exceeded expectations on all fronts (employees, customers, analyst  markets, competitors) after a long hard slog.  

To all my friends, colleagues, investors and readers of this blog, enterprise software is a hard slog, you are in it for a long-haul.  Tableau is a 10-year old company and Marketo is 7 years old (Source:  SEC Filings).

Valuation

Since Tableau ("DATA") has announced its plan to go IPO this year, I decided to put the striped-down version of my due-diligence, performed in early 2011, on my slide-share account.  Back then, I used relative valuation using QlikView ("QLIK") as a close proxy to put a number on Tableau.  I used PE (earnings multiple) and PS (revenue multiple) of QLIK and assessed a market value of $380million based on Tableau's 2010 revenues of $40 million (from their press release in 2011, this number has been revised down to $34million in S1, huh, strange!)

Now, if one were to use QLIK's current revenue multiple of 5.5 (Source: Yahoo Finance), Tableau could be valued between $700million (based on trailing revenue of $128million) and 1.4billion (based on  $256million in expected revenue for 2013 assuming that they grow their revenue YET AGAIN by 100% in 2013.)

I personally don't think that the street should use QLIK as a proxy instead apply Splunk's ("SPLK") lens to value Tableau.  So using SPLK's multiple of ~19.7 (Source: Yahoo Finance), Tableau will be valued at $2.5billion based on their 2012 revenues.  ServiceNow ("NOW") also has a PS multiple of ~19. 

I have strong reasons to believe that street will be valuing Tableau in this range based on a great growth story till this point and amazing opportunities ahead as we are just starting to drill the BigData mountain.  I will not be surprised to see the valuation range from $2.5billion to $5billion. Amazing!

Tableau's S1

I studied Tableau's S1 filing briefly looking for information on valuation and offering on number of shares.  Not much is disclosed there just yet.  It will likely be disclosed in the subsequent filings as they hit the roadshow to assess the demand from the institutional investors.  Just like Workday, Tableau will also have dual class shares (Class A and Class B) with different voting rights.  The Class A will be offered to investors by converting the Class B shares. 

The last internal valuation of employee options priced the stock at ~$15.  To raise $150million, Tableau will at least be putting 10 million shares of Class A on the block.  Now of course, this will change as the demand starts to build up following their road-show.  One thing is certain that the stock will be definitely priced above $15.  Now, how many points above $15, we will find out in the next few months.  

Let the mad rush begin!!!

You Get What You Pay For - Tale of Two Acquisitions - SAP-SFSF and ORCL-TLEO

Two months ago, SAP made an offer to acquire SuccessFactors("SFSF"), the leading cloud based Human Capital Management ("HCM") company for $3.4B, a multiple of 10.2 on 2011 on expected 2011 revenue of $332M.  I published the following two blogs on this development back in December:

• Tale of Two Companies - SFSF and RNOW - Why would anyone compare SAP-SuccessFactors deal with Oracle-RightNow deal?
• SuccessFactors - An amazing tech story through its financials and a solid grab by SAP!

Salesforce followed suite and acquired Rypple, a company that employs badges and achievements to imbue the employee review process with a collaborative, social media-like experience.  Financial terms were not disclosed. (Source: EnterpriseAppToday)

Oracle was long due after the RNOW acquisition and it decided to follow SAP (for the first time) and Salesforce by acquiring Taleo ("TLEO"), the #2 company in the business, for $1.9B, a multiple of 6.15 on 2011 revenues of $309M. (Source: BusinessWeek)

As usual, folks are reaching out and saying whether SAP's SFSF acquisition is expensive due to a higher multiple it paid to SFSF shareholders and whether it rushed in too early.  I don't believe that SAP's SFSF acquisition is expensive by any stretch of the imagination.  "You get what you pay for" - this notion is quite true in this case. 

The business rationale SAP announced when it made the decision to acquire SFSF was that SFSF is:

• #1 HCM solution in the cloud
• has 15m users from company of all sizes (SalesForce has only 3m users) in diverse 60 industries from across the globe (Example: Siemens has 450K seats)
• 3,500 customers in 168 countries
• 60% recurring revenues from existing customers
• 90% of the growth is organic as oppose to Salesforce
• Has just 14% overlap with SAP customers – a tremendous upside for both companies (with total addressable market of 500m employees of all SAP customers)

On the other end, this is what TLEO disclosed it has: 

• one of the world’s largest cloud deployments with nearly 16 billion transactions per year
• manages 15 percent of all hires in the US 
• has a customer base comprised of 5,000 businesses 
• its Talent Exchange boasts 240 million candidates 
• of the top 30 career sites, nearly half are powered by its technology.

(Source: Taleo)

The two companies can hardly be compared on these business metrics, so I am going to focus purely on financials.  SAP put a forward multiple of 8 on SFSF's expected 2012 revenues of $420M while Oracle is paying a forward multiple of 5 on TLEO's expected 2012 revenues of $379M.  There is this informal "rule of thumb" in place that states that one should pay a multiple of six to eight times of forward earnings for acquiring growth companies. 

Through following series of comparison charts, one could clearly see why SFSF will fetch a higher premium over TLEO.  Everything boils down to just couple of financial metrics and these metrics are: growth and operational efficiencies:

1. SFSF is a better growth story with CAGR more than DOUBLE than that of TLEO:

2. SFSF has far better cost structure than TLEO even though SFSF has grown revenues more than TWICE as fast:

 3. SFSF has somewhat better operating structure and is rapidly becoming more efficient with every dollar it spends on its operating cost. TLEO has done a good job of keeping its cost structure the same, one must wonder, why TLEO is not becoming operationally more efficient:

4. Making money from the cloud apps has been very tough business but this is very quickly starting to change as economies of scale kick in and both companies improve their net-income. SFSF definitely has done a good job in trimming its losses: 

5. The last two charts just compare the growth in revenue for the two companies since inception:

The bottom line is that SFSF is a better growth story and is operationally more efficient than TLEO so a higher multiple for SFSF is fully justified in my opinion. 

Did you know that, Oracle paid a multiple of 10x on Endeca's 2011 revenues? It is not just other companies (SAP or HP) that pay a forward multiple of 10x.

“Though Oracle and Endeca haven't talked about the acquisition price, I reported in October that California-based Oracle had agreed to pay $1.075 billion for the company (based on a document I obtained related to the deal).” (Source: boston.com) 

Happy Browsing!

Big Four and the Battle of Sentiments - Oracle, IBM, Microsoft and SAP

In this battle of sentiments or opinions for the four software giants - Oracle, IBM, Microsoft and SAP, SAP is generating a lot of positive buzz with its message of "innovation without disruption" and leading the pack with a 95% sentiment score.

Tag	TweetsFetched	+ve Tweets	-ve Tweets	Avg.Score	Tweets	Sentiment
@IBM	198	49	45	0.081	94	52%
@Microsoft	893	307	78	0.484	385	80%
@Oracle	297	90	17	0.313	107	84%
@SAP	98	55	3	0.673	58	95%

Few days ago, I published this blog "Updated Sentiment Analysis and a Word Cloud for Netflix" and the underlying R code.  I used the same R program to compare the sentiments for the four software giants.  Now, technically speaking, IBM and Oracle are not pure software companies anymore since they both package hardware (server and storage hardware) along with the software but the rivalry between these four companies persuaded me to put a comparative analysis  here.  I originally included HP in this analysis but then dropped it as I didn't consider HP in the same league as these fours in the software category.

What surprised me the most was the lowest score IBM received, lower than Oracle!  What went wrong here?  I am also surprised to see Oracle occupying the second spot with 84% sentiment score.  So besides all the negative publicity Oracle attracts, the sentiment is overwhelmingly positive.

The one improvement I would like to make to this analysis is to get more tweets.  Twitter API restricts the number of tweets that one can fetch and doesn't allow you to fetch older tweets.  I would love to run this analysis over a year worth of tweets and also show a time series of sentiment score.  That will be fantastic!

Here are the four histograms, one each for four candidates, showing the distribution of opinion scores:

SAP

IBM

Microsoft

Oracle








Happy Analyzing!


The underlying data can be downloaded here.

Enterprise Software Spending to Slow Down - Business Analytics to the Rescue?

Few months ago, I floated this hypothesis that the software spending generally has a lag of 1-2 quarters to hardware spending and given that hardware spending is slowing down now with Cisco, Juniper, Brocade, EMC, NetApp, (and chip companies prior to that) all coming out with revenue and EPS warnings, software spending could slow as well further down the road.

Now, if ORCL’s  warnings from last night and following quote from an analyst were to be taken seriously, this hypothesis is unfortunately is coming true.  

                   Jason Maynard, an analyst at Wells Fargo Securities, said in a Dec. 19 report that corporate spending on hardware and software may fall 8 percent in the first quarter, a steeper drop than the average 7.3 percent average decline during the quarter in the past 10 years. (Source: Business Week )

The Enterprise Software Industry has enjoyed 12-13 quarters of continuous growth and it is a well-known fact that the spending is cyclical in nature.  May be, the industry should prepare for couple of quarters of slow growth (or no growth.) 

I am off the opinion that a full blown contraction in software spending will not occur. There is a pent up demand and those demand dollars are shifting to the cloud for SaaS, PaaS, IaaS and all other types of aaS as these XaaS become a preferred choice. That is precisely what may have caused the bloody hiccups (the reaction on Oracle's stock in financial markets) at Oracle.

This may be just an aberration for the tech industry and it may require new economy companies to prove that is just an aberration and not a trend . (Please see this blog - Oracle earnings - an aberration or a trend? )

Coming to the Analytics topic - in good times or bad times, more so in bad times, business analytics has become a tool of necessity, a must-have weapon to understand what levers to pull to run the business more effectively, more efficiently and identify the right resources to be delivered to grow and optimize the business in tough times.  


Data is a strategic asset and Business Analytics provides tactical tools to exploit that asset, companies will mine data even deeper with more sophisticated tools to get even more deeper insights if the signs of slow down loom on the horizon.

It is yet to be seen that the business spending on analytics will slow as well.  I will take a different stance here and will form another hypothesis that the spending will likely increase over the next couple of quarters.